Insight Summit Series
  1. 7:00 to 9:00
    Alumni Memorial Union
    Registration
  2. 8:00 to 8:10
    AMU Ballroom A/B, C/D
    Welcome
    • Welcome Address

    • Dave Wilcox and Dean Ana Garner
    • Join us for the welcome address in the AMU Ballroom before we kick-off the day of PR + Social Media Summit. We encourage all attendees to live tweet the event using the #prsms hashtag. We’re excited to have you here and even more excited for you to share what you learn today!
  3. 8:10 to 9:00
    AMU Ballroom A/B, C/D
    Jack Modzelewski
    • The Age of Clickable Pop Culture: Selfies, Subtweets, Photobombs, and Social Iconography

    • Jack Modzelewski – President of the Americas and Senior Partner from FleishmanHillard
    • People take selfies with Popes and Presidents. Citizen journalists catalyze civil rights movements. Children tweet with celebrities. The information haves and have-nots are being equalized in a new digital age without borders and barriers. What’s next for communications professionals like us?
  4. 9:10 to 10:10
    AMU Ballroom A/B, C/D
    Tourism Panel
    • What’s a Fam Tour? The Evolution of Tourism Marketing

    • David Fantle (Moderator) – APR former deputy tourism secretary of Wisconsin and Marquette Adjunct professor
    • Andy Larsen – Partner / VP Director of Public Relations from Boelter + Lincoln Marketing Communications
    • Megan Gaus – Senior Director of Marketing & Communications from VISIT Milwaukee
    • Tom Curtes – Senior Account Planner from Laughlin Constable
    • Wisconsin is about fun. The Dells is the Waterpark Capital of the World. Milwaukee is the state’s largest tourism destination based on economic impact. Learn from tourism experts on how they’ve taken the tried and true “fam tour” and incorporated the latest PR and social media practices to make Wisconsin one of the “go-to” tourism destinations in the country.
  5. 10:20 to 11:10
    AMU Ballroom A/B, C/D
    Mike Roach
    • SOCIAL-MEDIA-AS-PR PRIMER: TWEET, PIN & PeRISCOPE YOUR WAY TO SCRAPPY, AWARD-WINNING COVERAGE

    • Mike Roach – Director of PR and Social Media, North America
      from Harley-Davidson
    • In today’s social media-hungry world, how do we collectively leverage our social channels to get scrappy and make news sans SMT’s, ANR’s, RMT’s or other industry acronym? No matter if you’re leading PR or social for a top brand, AOR, non-profit or even as a college intern, come and learn how to harness the power of social media to drive branded media coverage and deliver PR ROI.
  6. 11:20 to 12:10
    AMU Ballroom A/B, C/D
    Nancy Hernandez
    • Marketing to a Diverse America

    • Nancy Hernandez – President and Founder from Abrazo Marketing
    • Whether you call it Multicultural Marketing, Ethnic Marketing, Cross Cultural Marketing, or Total Market, the one thing the industry can agree upon is today’s multihued population requires much more of our attention and it must drive marketing strategy. There are those who would argue that in today’s post-racial, millennial-obsessed world, culture doesn’t matter. It matters and it is underleveraged as a way to resonate and inspire diverse consumers. This session will showcase some successful case studies that started with a deep data-driven understanding of the market which is leveraged to create meaningful and personal customer interactions. Through examples and discussion, attendees will develop an understanding of how culturally driven strategies can impact a brand’s or an organization’s success with multihued audiences.
  7. 12:10to 1:10
    AMU Ballroom A/B, C/D
    Lunch
    • Lunch

    • Lunch is served! Refuel from the morning sessions. All attendees will receive a complimentary lunch. Don’t worry, we have options for meat-lovers and vegans! If you prefer to stretch your legs, there are many restaurants and chains on campus.And don’t forget to network. Say hi to someone you don’t know. Better yet, invite them to lunch.
  8. 1:10 to 2:00
    AMU Ballroom A/B, C/D
    Event Promo panel
    • The Business of Show Business: Event Promotion

    • Nathan Gilkerson (Moderator) – Assistant Professor of Public Relations and Strategic Communication from Marquette University
    • Matt Wild – Co-founder and Editor from Milwaukee Record
    • Andy Nelson – PR Director from Pabst Theater Group
    • Kristin Chuckel – Communications & Marketing Manager from Wisconsin State Fair
    • Evan Rytlewski – Music Editor from Shepherd Express
    • It’s all about attendance…From multi-day events to one-night-stands, how do PR pros work with the entertainment media to sell the sizzle.
  9. 2:10 to 3:00
    AMU Ballroom A/B, C/D
    Sports Panel
    • Finding your path to a new audience (without stepping in it): Women, Sports and Social Media as a Case

    • Chris Jenkins (Moderator) – Associate Director of University Communication from Marquette University
    • Sophia Minnaert – Reporter from Fox Sports Wisconsin
    • Jen Lada – Sports Journalist from ESPN
    • Julie DiCaro – Update Anchor from WSCR
    • So you want to engage a new audience? First, you have to learn the language. Nowhere is that more apparent than in the world of female sports fans in social media, a place where sexism runs rampant and condescension is king. We talk to a panel of sports media experts about what works — and what doesn’t.
  10. 3:10 to 4:00
    AMU Ballroom A/B, C/D
    Joe Simmons
    • Ever Ancient, Ever New: Talking Faith and Belief in the 21st Century

    • Joe Simmons, SJ from The Jesuit Post
    • The Jesuit Post (TJP) is a website that regularly publishes articles, spiritual reflections, and essays that discuss faith in light of trends and issues in popular culture. Joe Simmons, SJ (A&S '04), editor for essays at TJP, discusses how the site engages young Catholics and seekers alike: by speaking "as one friend to another" (to quote St. Ignatius, founder of the Jesuits). Simmons will speak about the site's style and content, social media reach and partnerships, and hopes for the future.