Insight Summit Series
  1. 10:00 to Noon
    Johnston Hall 300
    Tim Cigelske
    • Social Media Analytics

    • Tim Cigelske – Director of Social Media from Marquette University
    • By the time the digital ink dries on this page, new analytics tools will be introduced. Some people may be overwhelmed by the changes and choices. The amount of social media content thrown at you on a daily basis can be staggering. If you are a social media manager, analytics can add another layer of complexity and create analysis paralysis. The answer isn’t more information. It’s a system to process everything. You need a way to bridge the gap between analytics to action. This workshop will give you principles to make sense of it all.

      With Analytics to Action, you will be guided through a funnel that includes:

      • Selecting relevant metrics
      • Identifying audience
      • Deciding which social networks to engage on
      • Optimizing your posts for success
      • Creating a management system
      • Predicting successful content

      Technology will change, but your ability to move from analytics to action will endure.

  2. 12:30 to 2:00
    Johnston Hall 313
    Jennifer Janviere
    • Infographics 101

    • Jen Janviere from Jennifer Janviere Photography
    • Infographics are everywhere and consumers love them. They are an important tool for communicators who want to tell stories visually and quickly. Studies showed that visual contents are more engaging and convincing. And we tend to remember more what we see than what we read. Infographics are great branding tools and they are proven to increase fast traffic to your websites. In this hands-on workshop you will learn how to create an infographic with effective and eye-catching designs and visuals that will best tell your story.
  3. 2:00 to 4:00
    Johnston Hall 305
    Content Strategy workshop
    • Content Strategy

    • Erin Ebert – Senior Content Strategist from Laughlin Constable
    • Maggie Avram – Social + Content Integration Manager from Laughlin Constable
    • Content marketing allows brands to routinely create and share valuable content that engages consumers and allows them to build a stronger relationship with a brand. But, for many marketers, it’s hard to know where to start. This workshop will take you through a scalable and multi-channel content planning process that uses inputs such as consumer data, content performance, industry trends and key business initiatives to create hyper-relevant content for your consumers.