Insight Summit Series
  1. 10:00 to Noon
    Johnston Hall 313
    Tim Cigelske
    • Analytics to Action: Crafting social media measurement that matters

    • Tim Cigelske – Director of Social Media from Marquette University
    • By the time the digital ink dries on this page, new analytics tools will be introduced. Some people may be overwhelmed by the changes and choices. The amount of social media content thrown at you on a daily basis can be staggering. If you are a social media manager, analytics can add another layer of complexity and create analysis paralysis. The answer isn’t more information. It’s a system to process everything. You need a way to bridge the gap between analytics to action. This workshop will give you principles to make sense of it all.

      With Analytics to Action, you will be guided through a funnel that includes:

      • Selecting relevant metrics
      • Identifying audience
      • Deciding which social networks to engage on
      • Optimizing your posts for success
      • Creating a management system
      • Predicting successful content

      Technology will change, but your ability to move from analytics to action will endure.

  2. 1:00 to 3:00
    Johnston Hall 300
    • Crisis Communication

    • Tom Branigan – President & CEO from Branigan Communications
    • Being able to handle a crisis is one of the most important aspects of strategic public relations. In this hands-on, interactive workshop, Tom will address rules of communication during a crisis, best practices in the development of key messages, and how to approach media interviews. Workshop attendees will receive an introduction on writing effective crisis statements, and engage in role-playing that will help familiarize them with proven techniques for fielding tough questions from the news media.
  3. 3:00 to 5:00
    Johnston Hall 300
    Yumi Wilson
    • Leveraging LinkedIn

    • Yumi Wilson – Corporate Communication Manager from LinkedIn
    • LinkedIn has established itself as a powerful weapon to promote thought leadership, share company news, engage with customers and find new clients. Hundreds of thousands of journalists and bloggers surf LinkedIn looking for subject matter experts and story ideas. Savvy PR practitioners know LinkedIn is a powerful tool to build relationships with members of the media and to get coverage.So how can you make sure you’re using the world’s largest professional network so journalists know about you, your company and your clients?

      Attend this in-depth workshop and you’ll learn how to:

      • Build a community of affluent and influential professionals on LinkedIn
      • Put your best foot forward online, so that current and potential clients can find you
      • Build a powerful profile for you and your brand
      • Use LinkedIn Advanced Search to identify and connect with key stakeholders
      • Start and manage a group of evangelists and followers
      • Leverage LinkedIn skills to find experts who can help you round out media pitches