Johnston Hall, jPad (first floor)
Wednesday, October 25
5:00pm – 7:00pm
After registering, please enjoy a complimentary breakfast buffet.
Mary Lynn Carver -Global Chief Communications Officer/Vice President
from General Mills
A great deal has been talked about lately regarding employees expecting companies and CEO’s to speak out on issues, and we all know how disruptive it is to business when activists boycott or otherwise try to impact your business to take a specific action. The challenge from a CCO perspective is to focus on identifying the expectations of the various stakeholders and to look objectively at business objectives and the potential impact of various decisions you might take. This exercise of “triangulation” makes you better prepared for whatever path you choose to go down.
Michael J. Palenchar, — associate professor and co-director of the Risk, Health and Crisis Communication Research Unit
from University of Tennessee
Leslie O’Connell, Director, Strategic Communications/Corporate, Northwestern Mutual
Michael Polzin, Vice President of External Communications and PR, Walgreens Boots Alliance
Becky Fitzgerald, Vice President Communications, Johnson Controls
Tom Branigan – President and CEO, Branigan Communication (moderator)
What are the issues facing Midwestern Firms and Companies Featuring Corporate Communication Professionals from the Region
Carole Casto – Vice President, Marketing and Communications
from Cummins Inc.
Our former chairman J.I. Miller made it clear from the beginning that while results matter, how those results are achieved is equally important. At Cummins, a career is defined by our commitment to excellence in the things we do, by treating one another with kindness and respect and by knowing that our work as individuals, as teams and as a company is making the world a better place. In my years at Cummins, I have experienced how Cummins leads with our values and serves all stakeholders – often resulting in difficult and sometimes unpopular public positions. Given the state of politics, today people are craving leadership and seeking it out in new places. Moving into the future, it’s more important than ever to lead with our values and stand up for those that do not have a voice.
Dr. Rebecca Meisenbach
from University of Missouri
Dr. Sarah Feldner
from Marquette University
In thinking about the corporate communication function, we often focus on how news and events shapes our practice. How does the conversation change if we think instead how corporate practice influences the news? This interactive session will focus on corporation’s role in shaping social discourses.
Angela Hersil — Director of Corporate Communication and Community Affairs, Rexnord Corporation