Insight Summit Series
  1. 7:30 to 8:00
    Alumni Memorial Union
    • Registration And Breakfast

    • After registering, please enjoy a complimentary breakfast buffet.

  2. 8:00 to 8:10

    • Welcoming Remarks

  3. 8:10 to 9:00

    • Keynote: Lessons in Corporate Communications Leadership

    • NICK ASHOOH -SENIOR DIRECTOR

      from APCO Worldwide

  4. 9:10 to 10:20

    • Panel: Conversations Between Generations of Corporate Communicators

    • TIM BLAIR — DIRECTOR OF CORPORATE COMMUNICATIONS

      from Navigant

      MATT GONRING — CONSULTANT, C SUITE COACH, GRADUATE PROFESSOR, GWU

      from MP Gonring Associates, GWU and Robertson Lowstuter

      SARA BRES — ORGANIZATIONAL COMMUNICATIONS COORDINATOR/PROJECT ASSISTANT

      from Northwestern Mutual

      TAYLOR TROVILLION — SENIOR ACCOUNT EXECUTIVE

      from Finn Partners

  5. 10:30 to 11:20

    • Session: The Professional Communicator as Pilot

    • MARTA NEWHART — Vice-President, Global Communications, Building Efficiency

      from Johnson Controls

       

    • A CROSS-CULTURAL JOINT EFFORT TAKES FLIGHT. In December 2013, Johnson Controls announced that it would seek to form a joint venture with Hitachi Appliances, the parent company of Hitachi Air Conditioning. It was not until October 2015 that the partnership was actually completed. The story of what transpired between the announcement and the closing reveals the true power of communications – propelling business forward and breaking down barriers between two iconic manufacturing companies, each with more than 100 years of history and heritage. Marta Newhart used her own experience as an airplane pilot to demonstrate the critical role that professional communicators must play in order to get joint ventures, mergers and acquisitions off the ground.

  6. 11:25 to 12:15

    • Keynote: The Evolving Role of Corporate Communication: View from the CEO’s Office

    • CHARLES SWOBODA — Chairman and CEO

      from Cree

    • During his tenure as CEO of Cree, Inc., Chuck Swoboda has witnessed the evolution from a small company with no formalized communication function to today’s structure that includes designated corporate communication, marketing, and public relations activities. From his vantage point, communication continues to change moving toward a more holistic view which is tied to the overall corporate strategy. In his comments, Chuck will address the evolving role of communication and where he sees it going from his perspective as Chief Executive Officer.

  7. 12:15 to 1:15

    • LUNCH

  8. 1:15 to 2:30

    • University Trends in Preparing Communication Professionals

    • PATRICE BUZZANELL, Ph.D.

      from Purdue University, Director of the Susan Bulkeley Butler Center for Leadership Excellence

      SCOTT DICKMEYER, Ph.D.

      from University of Wisconsin-LaCrosse

      MATT RAGAS, Ph.D.

      from De Paul University, Associate Professor and Academic Director of the Public Relations and Advertising Graduate Program in the College of Communication

      ERIC D. WATERS

      from The University of Texas at Austin, Doctoral Candidate

  9. 2:40 to 3:30

    • Session: Improvisation: A Survival Skill for Corporate Communication Professionals

    • FRED COOK — CEO

      from Golin

    • Based on his experiences as a cabin boy, tour guide and doorman, Fred Cook will discuss the importance of improvisation as a survival skill in a world where economics, politics and media change faster than Facebook profiles. He will also share ways that his agency is using improvisation.

  10. 3:30 to 4:00

    • Closing Comments